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5 Tips for Improving User Engagement on Your Website

5 Tips for Improving User Engagement on Your Website

By Forward Web 31 October, 2016

Now more than ever, the ability to attract, engage and bring visitors back to your website is critical to the success of your company.  Here are 5 tips for increasing user engagement on your website.

 

1.) Calls to Action

Your web visitors are already accustomed to following visual cues to determine which content is important to them. Calls to actions that are clearly marked with an action word enable your user to more easily navigate your site and get to where they want.

In creating buttons for your website you should think about color and the psychology of color. Think about the message that you want to evoke for a user (trust, experience, intelligence) and choose your colors wisely. Something else to consider are the actual words you use for your buttons. The words should include a verb or an action word that excite the user to do SOMETHING. Choosing the right words or psychological triggers is highly determined by the level of emotional identification that word prompts. No emotional connection means no action. So make your words bold, time sensitive and action-oriented.

 

2.) Hyperlink Differentiation

When you add a link to any page you are saying you want the user to click there. Make sure links are easily identifiable by visual cues. Underlined text and different colored text, draws the attention of the reader and lets him know that this is a link. Regular web user see blue-and-underlined text as links and know to click on them. When it comes to hyperlink differentiation you do not need to reinvent the wheel. Sticking to convention can be your best ally here. A simple way to test how effective your links are is to blur and remove the color from the design and see what stands out.

 

3.) Use Bullets

Bullets will enable the user to quickly get all the information they want. This will make your propositions more attractive and will enable the user to get all the information they need. Additionally you do not have to go the traditional route with a simple circle. With custom graphics, you can also get creative with your bullets and help the reader further with images that represent your point. This is also useful because it will force you to isolate the most important points you are trying to make without getting caught up in terminology or specifics.

 

4) Use Images Strategically

People across the Internet are getting smarter and faster at judging company websites. When they first visit your site they are easily able to pick out a generic stock photo that they have already seen elsewhere or that resembles the non-personal style of stock photography. Using stock photography can decrease trust and also stand out as generic and non-unique. Unfortunately these associations carry over to your business as well.

Ultimately, no stock photography will be as capable of conveying YOUR brand, services, and products the way that you want to. Only your own actual images can do that while also speaking clearly to your potential customer. Use images strategically and place them in your website to support the content and allow the users a visual break from text, but make sure they are relevant and non-generic.

 

5.) Use Video Where Possible

Unless your website visitors have crazy speed-reading skills, it is a safe bet that they digest information they see and hear faster than information they read. Because of this, a custom video is a great way to get your message across in a format visitors will quickly and easily digest. We’re not saying video should completely replace written content, but it is a great complement to your copy and will strengthen your message overall.

 

increase user engagement

FORWARD WEB CORE

Meet our core team members.

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Fernando D. Alfaro

FOUNDER / LEAD DEV

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Fernando D. Alfaro

FOUNDER / LEAD DEV

Husband, Brother, Son, Friend, father to our son Amadeus and various fur-babies, oh and business owner/entrepreneur.

What I love most about what we do here at Forward Web is the problem solving component. The internet is always changing and everything can always be improved (which keeps things exciting for me). My goal here at Forward Web is to create the most efficient web platforms possible, empowering the end user to either spend less time on the internet or to solve some form of inefficiencies that exist within the business through the web (think automation, but not necessarily limited to automation).

I have a deep fascination with A.I (Artificial Intelligence) and decentralized platforms. However outside of the internet I enjoy listening to music, working on various side projects and boxing (yes, boxing).

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Julia Alfaro

Creative / Accounts

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Julia Alfaro

Creative / Accounts

Helping people has always been a passion of mine. People are interesting to me. In fact, I believe that everyone is like a book because we all have a story to tell. I gain great satisfaction in knowing that I am able to make someone’s day, life or business a little better, even if it’s just by sharing a smile or a little positivity.

I strive to be a professional woman, I take pride in that. I am very hardworking, kind, intelligent and ambitious. I am a dreamer; I have very high hopes, dreams and goals. I am talented, creative and funny, with a great imagination! I am not perfect, I accept that, but I do tend to be a perfectionist (that can sometimes be a good thing or a bad thing). But in reality, I am a work in progress and I am learning to live life one day at a time.

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Branden Tobin

Customer Relations

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Branden Tobin

Customer Relations

Branden spent 7 years in the gaming industry as a quality assurance specialist and product design consultant. After becoming a
customer at Forward Web in 2013 and experiencing the great services and company values first hand. When the opportunity came up to help improve client experiences at Forward Web, Branden did not hesitate to get involved. “My goal is to help people, and in terms of the web, Forward web is the best place for me to do that”.

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Ankur Kavathiya

Project Manager

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Ankur Kavathiya

Project Manager

With a vast knowledge in IOS/Android app development, as well as various web applications. My experience allows me to ensure projects at Forward Web are on-time, as well as meeting various Quality Assurance checks.

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Ramani Chintan

Back-End Dev

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Ramani Chintan

Back-End Dev

I have over 6 years experience in web development. With Forward Web I primarily work on back-end development which includes the customization of various CMS or Shopping Cart platforms like Magento where I am able to use my experience and knowledge in PHP, JQuery and other relevant languages.

When im not working on projects with Forward Web, I enjoy spending time with my lovely wife Nidhi, married on 3/13/2019

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Nevin Davis

Systems

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Nevin Davis

Systems

I have a degree  in Computer Science and Engineering. I’m a redhat certified engineer with 8 years of experience as a server administrator. I’ve been working with Forward Web for close to 4 years now and I am primarily responsible for the securing and optimization of our network as well as general management of our dedicated servers.

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Franny Kenney

Media Specialist

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Franny Kenney

Media Specialist

California’s Central Valley based photographer; Frances (Franny) Kenney completed her Associate degree in Photography at Modesto Junior College in 2017. She is currently pursuing her bachelor’s degree in photography at California State University Sacramento and is on track to graduate in May of 2021. Franny is a licensed commercial drone operator. She is highly motivated and has a strong work ethic. Over the past three years Franny has been working and volunteering as a lab technician at the photo lab on the Modesto Junior College campus.

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Brandon Miltsch

Advisor

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Brandon Miltsch

Advisor

During my 15+ year marketing and sales career, I have gained unique expertise and achieved significant accomplishments for leadership brands in the technology and communications industries.

With a solid Oracle track record with both the Social and Marketing Cloud – along with over 15 years of digital agency experience and a successful sales record at NTT/Verio – BrandON brings a strong mix of expertise and business development skills to the Oracle team. BrandON has also been thrilled to speak at several engagements monthly internally and externally, further illustrating his passion and desire for Oracle executives to optimize and promote their “personal brands”, teaching Social Media and Networking skills. Outside of work, Brandon enjoys spending time with his wife Christina and their 5-year old son, Riley. He is also excited to announce the release his new book, Networking on üBER Steroids.

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