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Author: Forward Web

3 common mistakes businesses are making on-line in 2020

By Forward Web 09 August, 2020

  1. Having a social media presence, without having a website. The common scenario goes like this. “I have a facebook or instagram and its free, why do I need a website?”   This is a common trap most small businesses fall into, especially if they have a niche business or if the business is […]

Traditional Marketing VS Digital Marketing

By Forward Web 19 February, 2020

20-30 years ago, marketing campaigns that involved radio spots, local TV ads, newspapers, magazines and billboards, were all necessities and were at the forefront of what was considered a sound marketing strategy. Fast Forward to 2020 and if your business is still relying on any of these channels to promote your business, the harsh reality […]

Do you want to grow your business in 2020?

By Forward Web 16 December, 2019

  Make your web presence a priority in 2020. Here is a quick list to help get you moving in the right direction. 1. Audit your current website. When auditing your website, go beyond the aesthetics of the website. Yes, your website should look clean and modern, however beyond the looks, define the purpose. Is […]

Three actions you can take to immediately improve your on-line visibility

By Forward Web 02 December, 2019

  1. Claim & Set-Up Free Business Pages: Assuming your business has a physical location (shop, storefront, office..ect), Start with your Google Business Page, check to see if Google already has a listing for your business. If they do, proceed to claiming your business page and or creating a new listing for your business if […]

Dont Hit the “Boost Post” button on Facebook.

By Forward Web 19 November, 2019

If you manage a Facebook business page, you’ve likely seen the “Boost Post” button next to one of your posts. The idea of getting your post in front of more eyes with a click of a button sounds appealing right? However aside from maybe getting a few extra likes, will your boost be money well […]

Why is optimizing your web presence important?

By Forward Web 05 November, 2019

  When successfully optimized, your web presence can spread brand awareness and turn digital interactions into ideal clients. Here are a few points every business should take the time to cover.   1. Make sure you have a mobile friendly website. If your a business owner, chances are you do most of your work on […]

Is Remarketing a part of your on-line marketing strategy for Adwords and Facebook Campaigns?

By Forward Web 02 November, 2019

  If the term “Remarketing” is unfamiliar to you. Remarketing involves targeting people who have already viewed something on your web site or demonstrated interest in your products or services. It offers a means of re-engaging people who might have been browsing pages on your site, but did not follow through with a conversion (purchase, […]

What is Google AdWords?

By Forward Web 30 October, 2019

   As Google explains: “Google AdWords is Googles on-line advertising program, the program allows you to create on-line ads to reach audiences that are interested in the products and services you offer. The AdWords platform runs on pay-per-click (PPC) advertising, i.e. you have to pay every time a visitor clicks your ad.”   Although there […]

What makes a good website?

By Forward Web 07 October, 2019

  The answer to this question can quickly be determined by first establishing a purpose and settings some objectives for your website. As an example, lets say you have a restaurant with the following goals 1. Increase Returning Customers 2. Increase New customers.   Now that we have established the purpose of your website, we […]

What is SEO?

By Forward Web 19 September, 2019

  Question: What is SEO? Answer: SEO stands for “search engine optimization.” It is the process of getting traffic from “free,” “organic,” “editorial” or “natural” search results through search engines like Google (not to be confused with Paid, Cost per click campaigns). Question: With so much competition on Google and priority placement being given to […]

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