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5 Steps for Avoiding Newsletter Related Abuse Complaints

5 Steps for Avoiding Newsletter Related Abuse Complaints

By Forward Web 19 June, 2016

 

As a small business owner, it is important to stay on top of new marketing strategies and by now, you’ve probably realized that online marketing is one of your best marketing tools available. If you have been doing your research about online marketing then you know that creating an email newsletter list is a fantastic marketing strategy. Although this is a very effective tool, there might be some challenges that arise from time to time and in this article, Forward Web provides us with this helpful guide of 5 steps for avoiding newsletter related abuse complaints.

 

One thing you should be aware of is the potential for getting email newsletters complaints (such as reports of spam and email abuse). If not handled properly, this could lead to some serious repercussions such a negative reputation for your business or even legal trouble for you and your business (in the worst of situations). However, there are steps that you can take to help avoid these types of situations and in turn, run a more effective and reputable newsletter. Take a look at the following 5 steps:

 

 

Step #1: Identify Yourself Clearly

To make sure your readers know exactly where their emails are coming from, use your company or website name ans the “sent from” name. Not only will this encourage the reader to open the email but it will eliminate any confusion. For example, some email newsletters add their first and last names or some other name in the “sent from” field, but this can oftentimes look and feel like spam mail to your readers (even if they recognize your website or company name but might not recognize your first and last name at all).

 

 

Step #2: Allow for Easy Unsubscribing

Even though this might seem counter-productive, it is important to give your subscribers the option to unsubscribe if they desire to do so. This is mainly to establish good rapport between your leads/clients and your company. From your subscriber’s perspective, it can be very frustrating to try to unsubscribe from a newsletter only to continue to receive these emails regularly therefore, avoid putting your subscribers through this by adding a simple “unsubscribe” link on the bottom of each email. If your subscribers have any difficulties with this process and they contact you because they are frustrated or upset, make sure to assist them. It is certainly better to help them unsubscribe and keep them happy than to deal with complaints about your newsletter or company later.

 

 

Step #3: Require a Double Opt-In Process

What is a double opt-in? This is the process where after the subscriber signs up through your website, they then receive an email confirming that subscription. Once the subscriber opens that email and goes to the link within, then the subscription is confirmed (otherwise, the person will not be added to the email list). This process gives the subscriber another opportunity to make sure they want to be a part of the list and also helps ensure that people do not enter other peoples’ email addresses in the field to sign them up.

 

 

Step #4: Send Quality Emails

I’m sure we have all signed up for some sort of email newsletter at some point and once we did regretted it because we thought they would be better than they actually turned out to be. That is a very negative experience. One which you don’t want your subscribers to experience. You don’t want them to be disappointed by your emails or even change their mind and assume that your company newsletters are spam. Putting effort in creating quality newsletters is therefore very important. Create a newsletter that is useful, helpful and interesting and avoid any overbearing sales verbiage. Your goal should be for your newsletter to be just that, a newsletter; one which readers can enjoy. Doing so will help ensure that your emails are well received and effective (and will prevent any issues for “spam” emails).

 

 

Step #5: Do NOT Spam Your Subscribers

People do not like spam. I don’t like it, I’m sure you don’t like it and frankly, I can’t think of a single person who does. With this in mind, let’s discuss frequency; the frequency with which you should send out your newsletters varies on a lot of factors but ultimately you shouldn’t be sending out newsletters more than once a day. In fact, many companies have found that once a week is more than enough. A great option is to allow your subscribers to choose the frequency of their newsletters. Allowing them to customize their subscription (whether they prefer to receive newsletters daily, weekly or monthly) is a good way to ensure they are satisfied.

 

 

Avoiding newsletter related abuse complaints is pretty simple if you follow these steps. Not only will you have less complaints to worry about but your newsletters will be much more effective and even enjoyed by your subscribers! At the end of the day, you want happy and satisfied subscribers. For more information and tips on creating effective newsletters or if you have any questions regarding any of our services, please feel free to contact Forward Web.

 

 

 

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FORWARD WEB CORE

Meet our core team members.

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Fernando D. Alfaro

FOUNDER / LEAD DEV

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Fernando D. Alfaro

FOUNDER / LEAD DEV

Husband, Brother, Son, Friend, father to our son Amadeus and various fur-babies, oh and business owner/entrepreneur.

What I love most about what we do here at Forward Web is the problem solving component. The internet is always changing and everything can always be improved (which keeps things exciting for me). My goal here at Forward Web is to create the most efficient web platforms possible, empowering the end user to either spend less time on the internet or to solve some form of inefficiencies that exist within the business through the web (think automation, but not necessarily limited to automation).

I have a deep fascination with A.I (Artificial Intelligence) and decentralized platforms. However outside of the internet I enjoy listening to music, working on various side projects and boxing (yes, boxing).

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Julia Alfaro

Creative / Accounts

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Julia Alfaro

Creative / Accounts

Helping people has always been a passion of mine. People are interesting to me. In fact, I believe that everyone is like a book because we all have a story to tell. I gain great satisfaction in knowing that I am able to make someone’s day, life or business a little better, even if it’s just by sharing a smile or a little positivity.

I strive to be a professional woman, I take pride in that. I am very hardworking, kind, intelligent and ambitious. I am a dreamer; I have very high hopes, dreams and goals. I am talented, creative and funny, with a great imagination! I am not perfect, I accept that, but I do tend to be a perfectionist (that can sometimes be a good thing or a bad thing). But in reality, I am a work in progress and I am learning to live life one day at a time.

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Branden Tobin

Customer Relations

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Branden Tobin

Customer Relations

Branden spent 7 years in the gaming industry as a quality assurance specialist and product design consultant. After becoming a
customer at Forward Web in 2013 and experiencing the great services and company values first hand. When the opportunity came up to help improve client experiences at Forward Web, Branden did not hesitate to get involved. “My goal is to help people, and in terms of the web, Forward web is the best place for me to do that”.

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Ankur Kavathiya

Project Manager

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Ankur Kavathiya

Project Manager

With a vast knowledge in IOS/Android app development, as well as various web applications. My experience allows me to ensure projects at Forward Web are on-time, as well as meeting various Quality Assurance checks.

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Ramani Chintan

Back-End Dev

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Ramani Chintan

Back-End Dev

I have over 6 years experience in web development. With Forward Web I primarily work on back-end development which includes the customization of various CMS or Shopping Cart platforms like Magento where I am able to use my experience and knowledge in PHP, JQuery and other relevant languages.

When im not working on projects with Forward Web, I enjoy spending time with my lovely wife Nidhi, married on 3/13/2019

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Nevin Davis

Systems

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Nevin Davis

Systems

I have a degree  in Computer Science and Engineering. I’m a redhat certified engineer with 8 years of experience as a server administrator. I’ve been working with Forward Web for close to 4 years now and I am primarily responsible for the securing and optimization of our network as well as general management of our dedicated servers.

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Franny Kenney

Media Specialist

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Franny Kenney

Media Specialist

California’s Central Valley based photographer; Frances (Franny) Kenney completed her Associate degree in Photography at Modesto Junior College in 2017. She is currently pursuing her bachelor’s degree in photography at California State University Sacramento and is on track to graduate in May of 2021. Franny is a licensed commercial drone operator. She is highly motivated and has a strong work ethic. Over the past three years Franny has been working and volunteering as a lab technician at the photo lab on the Modesto Junior College campus.

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Brandon Miltsch

Advisor

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Brandon Miltsch

Advisor

During my 15+ year marketing and sales career, I have gained unique expertise and achieved significant accomplishments for leadership brands in the technology and communications industries.

With a solid Oracle track record with both the Social and Marketing Cloud – along with over 15 years of digital agency experience and a successful sales record at NTT/Verio – BrandON brings a strong mix of expertise and business development skills to the Oracle team. BrandON has also been thrilled to speak at several engagements monthly internally and externally, further illustrating his passion and desire for Oracle executives to optimize and promote their “personal brands”, teaching Social Media and Networking skills. Outside of work, Brandon enjoys spending time with his wife Christina and their 5-year old son, Riley. He is also excited to announce the release his new book, Networking on üBER Steroids.

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