Everything about your website should be centered around how easy your website is to use, because well… the easier your website is to use, the more people will use it. This is especially important if you are wanting to leverage your website to reduce the amount of time you or your employees are spending handling certain tasks (processing orders, answering basic questions..ect)
So how do you make your website more intuitive?
Think about what your visitors are wanting to accomplish while on your website (making a call, buying a product, paying a bill, getting a quote..ect). Then, think about how you can make that process as simple and thoughtless as possible (from any device, from any point on your website). An essential part of “easy to use” is intuitiveness. Meaning, when a website user sees it, they know exactly what to do. As long as your website visitors can complete the tasks they want without interruption or thought, your on the right track to higher conversions and better performing website.
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