Category: Marketing and Promotion

5 Advertising Campaign Killers

By Forward Web 21 February, 2021

  Are you running any ads through Facebook, Google, Microsoft or other digital platforms? Here are 5 areas we have identified over the years that tend to separate the winners from the losers.   1. Not Accurately Identifying Your Sources. The only way to properly gauge the performance of a campaign is to know exactly […]

Traditional Marketing VS Digital Marketing

By Forward Web 19 February, 2020


20-30 years ago, marketing campaigns that involved radio spots, local TV ads, newspapers, magazines and billboards, were all necessities and were at the forefront of what was considered a sound marketing strategy. Fast Forward to 2020 and if your business is still relying on any of these channels to promote your business, the harsh reality […]

Do you want to grow your business in 2020?

By Forward Web 16 December, 2019


  Make your web presence a priority in 2020. Here is a quick list to help get you moving in the right direction. 1. Audit your current website. When auditing your website, go beyond the aesthetics of the website. Yes, your website should look clean and modern, however beyond the looks, define the purpose. Is […]

Three actions you can take to immediately improve your on-line visibility

By Forward Web 02 December, 2019


  1. Claim & Set-Up Free Business Pages: Assuming your business has a physical location (shop, storefront, office..ect), Start with your Google Business Page, check to see if Google already has a listing for your business. If they do, proceed to claiming your business page and or creating a new listing for your business if […]

Why is optimizing your web presence important?

By Forward Web 05 November, 2019


  When successfully optimized, your web presence can spread brand awareness and turn digital interactions into ideal clients. Here are a few points every business should take the time to cover.   1. Make sure you have a mobile friendly website. If your a business owner, chances are you do most of your work on […]

Is Remarketing a part of your on-line marketing strategy for Adwords and Facebook Campaigns?

By Forward Web 02 November, 2019


  If the term “Remarketing” is unfamiliar to you. Remarketing involves targeting people who have already viewed something on your web site or demonstrated interest in your products or services. It offers a means of re-engaging people who might have been browsing pages on your site, but did not follow through with a conversion (purchase, […]

Is your website optimized for conversions?

By Forward Web 05 June, 2018


Part of operating a business in 2018 is ensuring your website is optimized for conversions. Here are some basic questions and points to consider when building your new website or analyzing your current website. ‍‍‍‍‍‍ ‍‍ 1. What content are your visitors going to be most interested in or accessing the most? ‍‍‍‍‍‍ ‍‍ 2. […]

3 Reasons Why Social Media Matters For Your Business

By Forward Web 05 September, 2016

  In today’s day and age, marketing your business on social media is imperative in order to succeed in this competitive market. A large percentage of marketers agree that social media is important for successful business growth but, if you are not sure why, keep reading because Forward Web shares 3 reasons why social medial matters […]

3 Reasons Why Having Business Cards Matter

By Forward Web 14 August, 2016


  Technology is a big part of our every day lives and just about everything we do in business is digital; we sign contracts online, send countless emails back and forth, attend meetings and even our networking is now done digitally! But, even though our technology is constantly evolving, there is one thing that will […]

5 Reasons Why Social Media Marketing is Important For Your Business

By Forward Web 08 May, 2016


  As a business, in today’s day and age, your digital storefront extends to social media marketing sites (like Twitter and Facebook). Nowadays, it is not enough to only have a website for your business. You certainly don’t want to risk falling behind your competition therefore, it is time to start capitalizing on social media […]

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