Category: Web Marketing

Be Intuitive with your website

By Forward Web 17 July, 2021

  Everything about your website should be centered around how easy your website is to use, because well… the easier your website is to use, the more people will use it. This is especially important if you are wanting to leverage your website to reduce the amount of time you or your employees are spending […]

The User Experience Reigns Supreme

By Forward Web 17 March, 2021


Whether its generating sales, generating leads, providing useful information or all of the above. When building the foundation of your web presence (your web site). The center of your build should always revolve around the user experience. How?   First identify your intended audience to ensure your content and media relate to your audience. Then, […]

3 common mistakes businesses are making on-line in 2020

By Forward Web 09 August, 2020


  1. Having a social media presence, without having a website. The common scenario goes like this. “I have a facebook or instagram and its free, why do I need a website?”   This is a common trap most small businesses fall into, especially if they have a niche business or if the business is […]

Three actions you can take to immediately improve your on-line visibility

By Forward Web 02 December, 2019


  1. Claim & Set-Up Free Business Pages: Assuming your business has a physical location (shop, storefront, office..ect), Start with your Google Business Page, check to see if Google already has a listing for your business. If they do, proceed to claiming your business page and or creating a new listing for your business if […]

Dont Hit the “Boost Post” button on Facebook.

By Forward Web 19 November, 2019


If you manage a Facebook business page, you’ve likely seen the “Boost Post” button next to one of your posts. The idea of getting your post in front of more eyes with a click of a button sounds appealing right? However aside from maybe getting a few extra likes, will your boost be money well […]

Why is optimizing your web presence important?

By Forward Web 05 November, 2019


  When successfully optimized, your web presence can spread brand awareness and turn digital interactions into ideal clients. Here are a few points every business should take the time to cover.   1. Make sure you have a mobile friendly website. If your a business owner, chances are you do most of your work on […]

What is Google AdWords?

By Forward Web 30 October, 2019


   As Google explains: “Google AdWords is Googles on-line advertising program, the program allows you to create on-line ads to reach audiences that are interested in the products and services you offer. The AdWords platform runs on pay-per-click (PPC) advertising, i.e. you have to pay every time a visitor clicks your ad.”   Although there […]

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