If you manage a Facebook business page, you’ve likely seen the “Boost Post” button next to one of your posts. The idea of getting your post in front of more eyes with a click of a button sounds appealing right? However aside from maybe getting a few extra likes, will your boost be money well spent? The answer is, no. In all likelihood, hitting that boost button will be the equivalent of hitting a “donate to Facebook” button, because you will be donating your money to Facebook.
Why? Without any refined targeting of your audiences, your post (even if you are broadcasting to people in or around your business) will result in your post being shown to people who have no real interest in your business. Keep in mind that Facebook only promises to show your ad to people as you have defined in your campaign. Whether or not you are selecting the right audience or using the right ad copy is not Facebook’s concern.
The success of your campaign will ultimately come down to refined targeting, great content and a proper landing page. None of which can be accomplished with just a few clicks of a button.
So what now? For now, save your-self some money by not clicking on that “Boost Post” button, and if you have any additional questions, do not hesitate to send us a message, we love to help: