Five Ways to Help Increase Your Website’s Search Rank
Do you have a current website but are not sure how to improve your search engine rankings? This article provides you with five ways to help you increase your website search rank. Now, you may ask yourself, what’s the big deal about about website search ranks? Well, there are many reasons to consider but one thing is certain; how your website ranks in the online world can be the difference between your business being a success or a failure.
ForwardWeb.net believes that your website’s search rank can raise your website’s profile, delivering more traffic and more customers which means larger revenues.
Watch your website rise the ranks to the top of search-engine results with these five basic fundamentals:
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Have a link-worthy site:
Direct your attention on creating relevant links within the text rather than having “click here” links which have no search engine value beyond the attached URL. Instead, try writing out the name of the destination (such as Forward Web Development) because complete and significant keywords will improve your search engine rankings as well as the ranking of the page you are linking to.
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Publish relevant content:
There is no substitute for great content therefore quality content is the single most important driver of your search engine rankings. Your site’s authority and relevance improves when quality content is created specifically for your intended user and it also increases site traffic. Identifying a keyword phrase for each page and then repeat that phrase several times throughout the page is also very effective (for instance once or twice in the opening and closing paragraphs and two to four more times throughout the rest of the content). Remember to use heading tags, bold, italics and other emphasis tags to highlight keyword phrases.
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Update Your Content Regularly:
It is imperative to keep your content recent because updated content is viewed as one of the best indicators of a site’s relevancy.
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Alt Tags:
Alt tags allow search engines to locate your page, which is essential (especially for text-only browsers) and for that reason you want to make sure to always describe your video and visual media using alt tags or different text descriptions.
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Metadata:
Metadata is a set of data that describes and gives information about other data. During the creation of your website, each page is designed to contain a space between the <head> tags to insert metadata (or information about the contents of your page). Metadata breaks down to the following sections: Title Metadata, Description Metadata, and Keyword Metadata.
Title Metadata is the most significant metadata on your page because it is responsible for the page titles displayed at the top of the browser window.
Description Metadata consists of the textual description that a browser will use in you page search return. This is a description of what is contained within (that is appealing, short and to the point) with the intention of encouraging people to enter.
Keyword Metadata is substantial because this is the search phrase that people type when they want to find your page. Ideally, you want to incorporate various phrases and keep them at about six to eight phrases with each phrase consisting of one to four words (you don’t want to exceed this limit because if your list becomes redundant, it’s possible that the browser may completely ignore the data).
Keep in mind that these are not the only ways to increase your website’s search rank, but they are definitely a solid foundation. By following these five steps, you will without a doubt not only increase your website’s search rank but also your chances for success. If you have any questions regarding the information discussed in this article, don’t hesitate to contact Forward Web, they are willing to assist any time!
