Three actions you can take to immediately improve your on-line visibility
1. Claim & Set-Up Free Business Pages: Assuming your business has a physical location (shop, storefront, office..ect), Start with your Google Business Page, check to see if Google already has a listing for your business. If they do, proceed to claiming your business page and or creating a new listing for your business if they do not. Next, proceed to ensuring your website URL is attached to your business page and that all information phone number, hours, description..ect are 100% accurate. Once you are done with Google, proceed to doing the same with Yelp and then Facebook.
2. Harness Your Existing Audience: If you’ve been in business awhile, you likely have email, addresses and phone numbers of your existing or previous clients and customers. If you haven’t done so already, organize these contacts into a CRM (i.e Zoho, Nutshell..ect) that will allow you to regularly communicate with your current and previous clients. The key here will be consistency, while being mindful that your clients are already receiving loads of email, mailers and text messages. Before sending your first form of group communication, put your-self in your clients shoes and ask your-self what type of information you’d be interested in receiving. Is it coupons, business updates, all of the above? Nonetheless, you always want to be genuine in your communication (never spammy). The goal is staying connected, not selling.
But wait, how does this activity increase your Internet visibility? Although connecting with your audience directly does not have any effect on your Google/Search Rankings, the trickle down effect that occurs when you regularly connect with your audience is they will at some point, conduct a search of your business on-line. Just think, how many times do you “ok Google” for a business you’re already familiar with? If you’ve followed point#1 even if you do not have great organic visibility for your website, the business pages you set-up should. Thus, the more searches that are conducted on Google that result in a click through to your business page or website, the higher the rank Google will give your pages for these searches.
3. Get Busy on Social Media: For the sake of keeping it simple, focus on a single social media platform that you will use to build your audience, provide relevant information about your industry and lastly, to provide information about your business. Using facebook as an example, according to eMarketer reports, the average facebook user 18+ years of age is spending roughly 30 minutes per day on facebook. During this time, users are not just liking photos and writing comments, they are also searching for businesses and or being introduced to new business they did not know previously existed.
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