When was the last time you analyzed the branding behind your business? More than ever, good branding can be the difference between your business growing in 2021 or shrinking. Here are 3 quick questions you can ask your-self to ensure your brand is still on a trajectory for growth and prosperity in 2021
1. Does your business name still resonate with your audience?
Nobody likes to change business names. However if your business has been around for 20 years and no longer represents your target audience, it might be time to look at the possibility of making some changes. The change wont be easy, however the long term benefits will be well worth it.
2. How well is your logo resonating with your intended audience?
Assuming your business name is still relevant and on target, how well is your logo supporting your business name and message? Maybe the initial logo was rushed because you were scrambling to get up and running or maybe you’ve been in business so long you haven’t really thought about your logo much. Either way, ensuring the center piece of your branding (your logo) is still relevant and functional is just as important as the name of your business.
3. When was the last time you analyzed the overall message behind your brand?
Often times things like mission statements, tag-lines or catch phrases can either be very overlooked or forgotten altogether. An extreme example of this would be a restaurant named Joe’s Restaurant that uses the tagline “best wings in town”, except they no longer serve wings.. confusing right? Taking a moment to ensure your copy on all of your marketing material (website, signage, physical and digital material) can not only help your business grown, but also ensure you are staying relevant with your intended audience.
How’d you do? Although some of these questions might seem basic. Establishing a routine where you are going over these questions on a yearly basis can help ensure your branding is adapting with the times.