The purpose of technology is not to confuse the brain but to serve the body.
-- William S. Burroughs
Why Paid Adverts Should Be In Your Budget
Many, many years ago you could get away with advertising on the internet without paying a single dollar. Fast Forward to today and that is no longer the case. By allocating a percentage of your marketing budget to paid advertisement (Google CPC, Facebook PPE..ect) you are ensuring that your content is not being lost in the crowd.
Ideally, only the best and most engaging content will surface to the top of Google (or any platform for that matter), but the reality is, that doesn’t usually happen! This means your post, no matter how brilliant, may be relegated amongst the thousands of others.
By pushing ad dollars to Google or Facebook or even LinkedIn, you can boost the visibility and reach of your content almost instantaneously and even target exactly the types of people you want to see them (in other words, your buyer persona).