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Website Page Speed 101: Facts You Should Know

Website Page Speed 101: Facts You Should Know

By Forward Web 24 July, 2016

 

Have you ever experienced slow page speed while on a website? Whether it is your own website or someone else’s, this can be a frustrating experience. Most people believe their internet service provider is the culprit, never really considering their page speed as an internal issue and although download speed and your internet package certainly plays a part in how quickly your website loads, there are also many other factors that determine the speed in which content appears in the browser. Forward Web has put together this list of facts as a guide to help you understand what you should know about page speed, consider this page speed 101!

 

Speed is such an important part of a person’s website experience that Google decided to include this aspect in their ranking process. This process greatly affects how your website appears in the search engine results page. At least half of all internet consumers expect a webpage to load in 2 seconds or less but, the Google experts expect an optimized website that is worthy of their top rankings to load in under half a second. The fact of the matter is that the internet world is a very competitive market and page speed can lead to serious losses in transactions solely due to the extra time in which people become frustrated and quickly move on to the next option.

 

With all this in mind, let’s explore what factors determine page speed:

 

Code

Coding is the true back-end of each website and if your CSS or HTML is too heavy, it will overpower your page speed.

 

Your Web Host

Where you host your site pays massive dividends when it comes to customer experience.

 

Your Theme

The theme you choose may have complex coding which adds to your load times.

 

External Media

YouTube videos and other content is a great idea, however, make sure it is only as large as you need it to appear (in terms of frame size).

 

Widgets

Widgets are another thing that can be coded densely and requires serious processing power.

 

Large Images

There is a significant difference between the necessary resolution for screen based imagery and print. Keep in mind that larger file sizes can be compressed to strip unnecessary data.

 

Too Many Ads

Too many ads can make your speed drag therefore, only use them if they are worth the extra processing.

 

Un-Optimization For Certain Browsers and Devices

With so many device and browser options available nowadays, your website will respond differently on each of them. This isn’t a huge issue most of the time but, for example, if your website is working great on Google but isn’t formatting correctly on Firefox then your ranking will be penalized.

 

It is typically impossible for the average website owner to know what is preventing their pages from loading efficiently, however, each of the facts above can contribute to overall speed. If you have already considered the above facts and are still experiencing slow page speed, fortunately, there are several accredited web tools that can assist you in determining if your website is loading slowly and where the weak points in your website are occurring (making it much easier to adjust or make the necessary corrections). We recommend Google’s PageSpeed Insights since the purpose of page optimization is to rank well with Google and knowing what they recommend for better page ranking is essential. Forward Web is always happy to answer any questions or provide you with further assistance when it comes to your page speed, so don’t hesitate to contact us.

 

 

 

page-speed-101

FORWARD WEB CORE

Meet our core team members.

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Fernando D. Alfaro

FOUNDER / LEAD DEV

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Fernando D. Alfaro

FOUNDER / LEAD DEV

Husband, Brother, Son, Friend, father to our son Amadeus and various fur-babies, oh and business owner/entrepreneur.

What I love most about what we do here at Forward Web is the problem solving component. The internet is always changing and everything can always be improved (which keeps things exciting for me). My goal here at Forward Web is to create the most efficient web platforms possible, empowering the end user to either spend less time on the internet or to solve some form of inefficiencies that exist within the business through the web (think automation, but not necessarily limited to automation).

I have a deep fascination with A.I (Artificial Intelligence) and decentralized platforms. However outside of the internet I enjoy listening to music, working on various side projects and boxing (yes, boxing).

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Julia Alfaro

Creative / Accounts

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Julia Alfaro

Creative / Accounts

Helping people has always been a passion of mine. People are interesting to me. In fact, I believe that everyone is like a book because we all have a story to tell. I gain great satisfaction in knowing that I am able to make someone’s day, life or business a little better, even if it’s just by sharing a smile or a little positivity.

I strive to be a professional woman, I take pride in that. I am very hardworking, kind, intelligent and ambitious. I am a dreamer; I have very high hopes, dreams and goals. I am talented, creative and funny, with a great imagination! I am not perfect, I accept that, but I do tend to be a perfectionist (that can sometimes be a good thing or a bad thing). But in reality, I am a work in progress and I am learning to live life one day at a time.

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Branden Tobin

Customer Relations

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Branden Tobin

Customer Relations

Branden spent 7 years in the gaming industry as a quality assurance specialist and product design consultant. After becoming a
customer at Forward Web in 2013 and experiencing the great services and company values first hand. When the opportunity came up to help improve client experiences at Forward Web, Branden did not hesitate to get involved. “My goal is to help people, and in terms of the web, Forward web is the best place for me to do that”.

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Ankur Kavathiya

Project Manager

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Ankur Kavathiya

Project Manager

With a vast knowledge in IOS/Android app development, as well as various web applications. My experience allows me to ensure projects at Forward Web are on-time, as well as meeting various Quality Assurance checks.

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Ramani Chintan

Back-End Dev

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Ramani Chintan

Back-End Dev

I have over 6 years experience in web development. With Forward Web I primarily work on back-end development which includes the customization of various CMS or Shopping Cart platforms like Magento where I am able to use my experience and knowledge in PHP, JQuery and other relevant languages.

When im not working on projects with Forward Web, I enjoy spending time with my lovely wife Nidhi, married on 3/13/2019

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Nevin Davis

Systems

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Nevin Davis

Systems

I have a degree  in Computer Science and Engineering. I’m a redhat certified engineer with 8 years of experience as a server administrator. I’ve been working with Forward Web for close to 4 years now and I am primarily responsible for the securing and optimization of our network as well as general management of our dedicated servers.

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Franny Kenney

Media Specialist

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Franny Kenney

Media Specialist

California’s Central Valley based photographer; Frances (Franny) Kenney completed her Associate degree in Photography at Modesto Junior College in 2017. She is currently pursuing her bachelor’s degree in photography at California State University Sacramento and is on track to graduate in May of 2021. Franny is a licensed commercial drone operator. She is highly motivated and has a strong work ethic. Over the past three years Franny has been working and volunteering as a lab technician at the photo lab on the Modesto Junior College campus.

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Brandon Miltsch

Advisor

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Brandon Miltsch

Advisor

During my 15+ year marketing and sales career, I have gained unique expertise and achieved significant accomplishments for leadership brands in the technology and communications industries.

With a solid Oracle track record with both the Social and Marketing Cloud – along with over 15 years of digital agency experience and a successful sales record at NTT/Verio – BrandON brings a strong mix of expertise and business development skills to the Oracle team. BrandON has also been thrilled to speak at several engagements monthly internally and externally, further illustrating his passion and desire for Oracle executives to optimize and promote their “personal brands”, teaching Social Media and Networking skills. Outside of work, Brandon enjoys spending time with his wife Christina and their 5-year old son, Riley. He is also excited to announce the release his new book, Networking on üBER Steroids.

Contact FORWARD WEB

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