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5 Reasons Why Social Media Marketing is Important For Your Business

5 Reasons Why Social Media Marketing is Important For Your Business

By Forward Web 08 May, 2016

 

As a business, in today’s day and age, your digital storefront extends to social media marketing sites (like Twitter and Facebook). Nowadays, it is not enough to only have a website for your business. You certainly don’t want to risk falling behind your competition therefore, it is time to start capitalizing on social media marketing! Forward Web provides 5 great reasons why social media marketing is important for your business:

 

Reason #1: It will get you more sales!

It is simple; Your customers are more likely to buy from you when they need the service or product you sell if you stay in front of your customer base. Social media is a great tool that not only keeps your company’s name in front of potential buyers, but also gives you the opportunity to constantly give them incentives to buy. For example, try posting and/or tweeting coupon codes (good only to those who are your Twitter or Facebook followers) and you will be surprised by how many people actually use the code.

 

Reason #2: It gives you the opportunity to observe your target market up close and personal.

The ability to interact with your customers is part of what makes marketing with Twitter and Facebook so awesome (and effective). You get to read their status updates and tweets to get insights into their daily lives. As a result, this gives you the upper hand and allows you to adjust your marketing strategy as needed.

 

Reason #3: It doesn’t cost you anything!

Ok, nothing could possible beat that! (Especially if you handle your own social media management). If you are inexperienced with social media, or your writing skills are a little rusty or perhaps you might feel intimidated by even the thought of interacting with people online, no problem! Hire a professional PR (Public Relations) company or a company that specializes in web marketing and/or social media management company, such as Forward Web.

Posting poorly written content on social media sites could give a bad impression or even transmit the wrong message, affecting your digital PR presence negatively. Therefore, although there is a cost when you hire a company to manage your social media marketing, it is completely worth it and you will definitely see a return on your investment.

 

Reason #4: The social media marketing arena is a fairly level playing field.

In the past, companies needed to invest millions of dollars to run traditional ad campaigns in order to succeed but, contrary to the brick and mortar companies we are all used to, all companies start off on equal footing when it comes to social media marketing. Today, if you want to get the most traffic and increase your online sales, you must out-write, outwit and out-network your competition while offering superior products. Your success depends on whether you use the most clever, attention grabbing tactics and the most useful link-worthy content, you have to stand out.

 

Reason #5: You can address problems immediately.

Of course, you will want to know if there is a problem with your product or service immediately. Social medial marketing is a great source for useful feedback, which is a exceptional way to ensure that you will be the first to know if there are any issues and fix them as soon as possible. After all, the customer is always right and consumers appreciate companies that respond to customer complaints in a timely manner.

 

As you can see, the reasons why social media marketing is essential for your business are many. Social media marketing is key and there really are so many advantages that you can benefit from it, make sure you are on top of this aspect of your business and you too will succeed tremendously! Make sure to contact Forward Web if you still you have questions or want to inquire about our social media management services!

 

 

 

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FORWARD WEB CORE

Meet our core team members.

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Fernando D. Alfaro

FOUNDER / LEAD DEV

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Fernando D. Alfaro

FOUNDER / LEAD DEV

Husband, Brother, Son, Friend, father to our son Amadeus and various fur-babies, oh and business owner/entrepreneur.

What I love most about what we do here at Forward Web is the problem solving component. The internet is always changing and everything can always be improved (which keeps things exciting for me). My goal here at Forward Web is to create the most efficient web platforms possible, empowering the end user to either spend less time on the internet or to solve some form of inefficiencies that exist within the business through the web (think automation, but not necessarily limited to automation).

I have a deep fascination with A.I (Artificial Intelligence) and decentralized platforms. However outside of the internet I enjoy listening to music, working on various side projects and boxing (yes, boxing).

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Julia Alfaro

Creative / Accounts

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Julia Alfaro

Creative / Accounts

Helping people has always been a passion of mine. People are interesting to me. In fact, I believe that everyone is like a book because we all have a story to tell. I gain great satisfaction in knowing that I am able to make someone’s day, life or business a little better, even if it’s just by sharing a smile or a little positivity.

I strive to be a professional woman, I take pride in that. I am very hardworking, kind, intelligent and ambitious. I am a dreamer; I have very high hopes, dreams and goals. I am talented, creative and funny, with a great imagination! I am not perfect, I accept that, but I do tend to be a perfectionist (that can sometimes be a good thing or a bad thing). But in reality, I am a work in progress and I am learning to live life one day at a time.

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Branden Tobin

Customer Relations

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Branden Tobin

Customer Relations

Branden spent 7 years in the gaming industry as a quality assurance specialist and product design consultant. After becoming a
customer at Forward Web in 2013 and experiencing the great services and company values first hand. When the opportunity came up to help improve client experiences at Forward Web, Branden did not hesitate to get involved. “My goal is to help people, and in terms of the web, Forward web is the best place for me to do that”.

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Ankur Kavathiya

Project Manager

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Ankur Kavathiya

Project Manager

With a vast knowledge in IOS/Android app development, as well as various web applications. My experience allows me to ensure projects at Forward Web are on-time, as well as meeting various Quality Assurance checks.

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Ramani Chintan

Back-End Dev

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Ramani Chintan

Back-End Dev

I have over 6 years experience in web development. With Forward Web I primarily work on back-end development which includes the customization of various CMS or Shopping Cart platforms like Magento where I am able to use my experience and knowledge in PHP, JQuery and other relevant languages.

When im not working on projects with Forward Web, I enjoy spending time with my lovely wife Nidhi, married on 3/13/2019

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Nevin Davis

Systems

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Nevin Davis

Systems

I have a degree  in Computer Science and Engineering. I’m a redhat certified engineer with 8 years of experience as a server administrator. I’ve been working with Forward Web for close to 4 years now and I am primarily responsible for the securing and optimization of our network as well as general management of our dedicated servers.

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Franny Kenney

Media Specialist

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Franny Kenney

Media Specialist

California’s Central Valley based photographer; Frances (Franny) Kenney completed her Associate degree in Photography at Modesto Junior College in 2017. She is currently pursuing her bachelor’s degree in photography at California State University Sacramento and is on track to graduate in May of 2021. Franny is a licensed commercial drone operator. She is highly motivated and has a strong work ethic. Over the past three years Franny has been working and volunteering as a lab technician at the photo lab on the Modesto Junior College campus.

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Brandon Miltsch

Advisor

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Brandon Miltsch

Advisor

During my 15+ year marketing and sales career, I have gained unique expertise and achieved significant accomplishments for leadership brands in the technology and communications industries.

With a solid Oracle track record with both the Social and Marketing Cloud – along with over 15 years of digital agency experience and a successful sales record at NTT/Verio – BrandON brings a strong mix of expertise and business development skills to the Oracle team. BrandON has also been thrilled to speak at several engagements monthly internally and externally, further illustrating his passion and desire for Oracle executives to optimize and promote their “personal brands”, teaching Social Media and Networking skills. Outside of work, Brandon enjoys spending time with his wife Christina and their 5-year old son, Riley. He is also excited to announce the release his new book, Networking on üBER Steroids.

Contact FORWARD WEB

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