Is Remarketing a part of your on-line marketing strategy for Adwords and Facebook Campaigns?
If the term “Remarketing” is unfamiliar to you. Remarketing involves targeting people who have already viewed something on your web site or demonstrated interest in your products or services. It offers a means of re-engaging people who might have been browsing pages on your site, but did not follow through with a conversion (purchase, submitting a contact form..ect).
Consider that according to AdRoll, typically only 2% of consumers will convert the first time they visit a website, with most conversations occurring on the 2nd or 3rd visit. With this in mind, wouldn’t it make sense to re-target your first time visitors to increase your conversion rates? Absolutely. Implementing a Remarketing Strategy is a good way to take your on-line marketing efforts to the next level.
So how exactly do you re-market to your Google and Facebook Audiences? This is where enlisting the services of an experienced agency will come in handy as there is too much to cover in a simple post. Not to say you could not dig through the Internet for the answers, however wouldn’t your time be better spent elsewhere? Let us do the work for you, to set-up a free consultation visit us on-line at http://forwardweb.net/web-consultation/
