SEO/SEM & Social Media Management

With 92% of all internet users using Search Engines to find what they are looking for online and 81% of all American users using social media. Having a search engine and social media strategy for your business is a must.

Forward Web

When it comes to marketing your website and business there are 3 goals that every business should set out to accomplish. Increasing brand awareness, driving traffic to your website and increasing sales. At Forward Web we have developed three web marketing plans that work as the foundation to accomplishing increasing brand awareness, driving traffic and increasing sales with an overall positive return on investment. Here are some of the ways we accomplish these goals.

 

– Creative Content Creation and Engagement: One of the most important elements to any marketing strategy is the production of unique creative content that engages your audience. With Social Media ever increasing becoming the center of peoples lives, we use a combination of creative and engaging content to capture your target audience. With 81% of all internet users utilizing social media, not having an active social media presence is a huge mistake.

 

– Brand Integrity: An important element to any successful web marketing
campaign is insuring your brand maintains it’s integrity. This means, making sure negative reviews on the internet are addressed, inaccurate information is removed (or updated) and that the internet is being monitored for any possible issues with your brand.

 

– Optimizing (SEM/SEO Service): Making sure images are tagged correctly, page titles and descriptions are set-up correctly. Along with basic content editing, inserting relevant descriptions, removing irrelevant links where necessary and other basic fundamental website optimization techniques. This is not something that is done at once, but gradually over the course of the marketing campaign. Making your web pages and content easier for search engines to crawl (thus making your content more accessible to your potential visitors). We refer to this last method as “covering the basics” that are often times left out by many businesses on the web. With 92% of all internet users using a search engine to find the products and services they are looking for, failing to cover the basics would be another huge mistake for your business.


Ready to get started? Here at Forward Web we have a few basic web marketing plans that cover all of the above mentioned items.

 

Basic: $34.95 per month (billed quarterly), per website 
* One original social media post per week to both Facebook and Instagram.
* Pro Active Search Engine Optimization (we will look ahead to make sure we are getting the most out of your search engine results via Google/Bing).  This includes scanning your pages for areas where we can improve, along with updating your page tags/descriptions where necessary (done once per quarter).

* Social Media Management (we will keep tabs on your facebook business page to make sure you are notified every-time someone inquires about a service). We will also create the initial facebook pages for your business, along with providing assistance with the claiming of your Google and Yelp pages.

* Website statistics and analysis provided every month. The analysis will include details about the traffic coming to your website. Along with an update of how your website is doing and what we can do to increase your web traffic.

 


Moderate: $79.95 per month (billed quarterly), per website
Two original social media posts per week to both Facebook and Instagram.
* Pro Active Search Engine Optimization (we will look ahead to make sure we are getting the most out of your search engine results via Google/Bing).  This includes scanning your pages for areas where we can improve, along with updating your page tags/descriptions where necessary (done twice per quarter).

* Social Media Management (we will keep tabs one social media page to make sure you are notified every-time someone inquires about a service). We will also create the initial social media page for your business. In addition, if your business has a physical address, we will provide assistance with the claiming of your Google and Yelp pages.

* Website statistics and analysis provided every month. The analysis will include details about the traffic coming to your website. Along with an update of how your website is doing and what we can do to increase your web traffic.

 


Advanced: $399.95 per month (billed quarterly), per website (includes $100.00 in paid advertising for your business)
* Five social media posts per week to both Facebook and Instagram.
* Pro Active Search Engine Optimization (we will look ahead to make sure we are getting the most out of your search engine results via Google/Bing). This includes scanning your pages for areas where we can improve, along with updating your page tags/descriptions where necessary (done once per month).

* Brand Protection (we will monitor the Internet for any pages displaying incorrect/inaccurate information. Along with letting you know about any possible negative/spam posts on the internet.

* Social Media Management (we will keep tabs on up to 3 social media pages to make sure you are notified every-time someone inquires about a service). We will also create the initial social media pages for your business. In addition, if your business has a physical address, we will provide assistance with the claiming of your Google and Yelp pages.

*$100.00 ad spend – Will include a $100.00 per month ad spend that we will use to promote your business, service or products through either Facebook, Google, Bing or Instagram. Please note, with the invested plan, you also have the option of increasing your marketing budget beyond the initial $100.00/monthly spend limit (with a 10% management fee).

* Website statistics and analysis provided every month. The analysis will include details about the traffic coming to your website. Along with an update of how your website is doing and what we can do to increase your web traffic. Details for how your $100.00 advertising/marketing budget was spent for the month will also be included.

 


What Forward Web can guarantee:

* We will increase awareness of your brand through Facebook and Instagram

* We will increase traffic to your website.

* We will deliver the minimum number of posts outlined in your marketing plan.

* Your organic search engine rankings will improve

* We will establish a solid web marketing foundation that will allow us to scale your marketing budget to reach a wider audience.

 

 

PH: 800-590-6985

Contact Forward Web