"Not everything that can be counted counts, and not everything that counts can be counted."
-- Albert Einstein
Why Social Media Is Important
Let’s be honest, 5 years ago you probably didn’t think much about Social Media. However after years and years of people telling you that you should have a social media page for your business you finally did. Maybe its working out, maybe its not. In either case, do you really understand the importance of social media for your business? After-all, isn’t Social Media just for people who want to post pictures of there animals along with what they had for dinner?
As useless as Social Media might seem to some, the truth of the matter is Social Media is where most of the people who are interested in your products and services are currently at. Just like there was a huge shift in the 60-70s from magazine Advertisement to Television, we have now seen that shift occur from TV to Internet. With services like Netflix, Amazon Prime Video, people are increasingly spending more and more time on the internet and with so many people on the Internet how are those people staying connected with each other? Social Media.
Now that we have solidified where your audience is. Does this mean setting up a Facebook or Instagram is going to lead to huge increases in revenue? Not necessarily, however it also does not make it any less important. Customers are increasingly savvier and more discerning about which businesses they support. Before making a decision, they’ll do a quick search to browse your website and social media.
Will they find an empty storefront or a rich source of information? Setting up robust profiles that you update frequently with relevant content will build your brand’s authority and make sure you make a positive first impression through social media, showing that your business is trustworthy, knowledgeable, and approachable.