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3 Reasons Why Social Media Matters For Your Business

3 Reasons Why Social Media Matters For Your Business

By Forward Web 05 September, 2016

 

In today’s day and age, marketing your business on social media is imperative in order to succeed in this competitive market. A large percentage of marketers agree that social media is important for successful business growth but, if you are not sure why, keep reading because Forward Web shares 3 reasons why social medial matters for your business in this article!

 

 

Reason #1: Increased Traffic to Your Website

One of the greatest struggles for a digital marketer is getting people to your site and keeping them there. The advantage of using social media is that it has the benefit of directing people straight to your site. For instance, Forward Web writes blogs regularly which are then shared across a selection of social sites and all links lead back to our website. Each interaction pushes that content in front of more people and this results in more opportunities for people to find our website.

You too can accomplish the same results by implementing this process. A lot of the social profiles now have the option to adding a link back to your website too. For example, Facebook and Instagram now encourages this connection with the implementation of the call-to-action button that links people directly to your app or website. Bottom line, the goal is to increase traffic to your website.

 

 

Reason #2: Increase Your Brand’s Exposure And Authority

For people to be more aware of your company, it is important to have a strong social presence and to constantly be engaging. Social media makes it possible to demonstrate not only that you exist but also that your business is functional and responsive, with current, interesting and relevant things going on. A simple share or retweet from your followers can change the way the message is delivered. This helps increase your brand’s exposure and authority tremendously as it amplifies your message, thus exposing you to more people.

 

 

Reason #3: Social Media Provides An Avenue For Contact and Feedback

As a business, social media is a fantastic and effective avenue for contact and feedback, it really opens up some doors of opportunity that might not have otherwise been available. This is a real opportunity to not only understand your customers’ experiences and quickly respond to their concerns or complaints, but it also helps you understand how your business is perceived. This information is a essential to make any necessary adjustments for constant and regular growth.

One of the reasons why so many people rely on social media nowadays is because users know they will get a speedy response through social media. It is pretty standard for customers to expect a reply within an hour and with that in mind it is important to monitor your accounts regularly. Feedback is highly useful and welcomed (even if it’s not always what you want to hear). In fact, unhappy customers could be considered a great opportunity for improvement and growth, after all, wouldn’t you want to know if a customer is unhappy or if your business has a problem? Think about it, if you can turn an unhappy customer around, they will be completely satisfied with the experience and be more inclined to spread the word.

 

 

As you can see, social medial can play a major role in the success of your business. Not because it can be used to push your way to the top of the results page but because it allows you to engage with your audience and build strong, long-term relationships, listen and respond to trends and feedback, and make and share amazing content. It takes some patience but the process is well worth the investment because over time, your influence will increase as people will find value in what your business offers. Would you like more information on this topic? Contact Forward Web today!

 

 

 

social media matters business

FORWARD WEB CORE

Meet our core team members.

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Fernando D. Alfaro

FOUNDER / LEAD DEV

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Fernando D. Alfaro

FOUNDER / LEAD DEV

Husband, Brother, Son, Friend, father to our son Amadeus and various fur-babies, oh and business owner/entrepreneur.

What I love most about what we do here at Forward Web is the problem solving component. The internet is always changing and everything can always be improved (which keeps things exciting for me). My goal here at Forward Web is to create the most efficient web platforms possible, empowering the end user to either spend less time on the internet or to solve some form of inefficiencies that exist within the business through the web (think automation, but not necessarily limited to automation).

I have a deep fascination with A.I (Artificial Intelligence) and decentralized platforms. However outside of the internet I enjoy listening to music, working on various side projects and boxing (yes, boxing).

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Julia Alfaro

Creative / Accounts

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Julia Alfaro

Creative / Accounts

Helping people has always been a passion of mine. People are interesting to me. In fact, I believe that everyone is like a book because we all have a story to tell. I gain great satisfaction in knowing that I am able to make someone’s day, life or business a little better, even if it’s just by sharing a smile or a little positivity.

I strive to be a professional woman, I take pride in that. I am very hardworking, kind, intelligent and ambitious. I am a dreamer; I have very high hopes, dreams and goals. I am talented, creative and funny, with a great imagination! I am not perfect, I accept that, but I do tend to be a perfectionist (that can sometimes be a good thing or a bad thing). But in reality, I am a work in progress and I am learning to live life one day at a time.

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Branden Tobin

Customer Relations

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Branden Tobin

Customer Relations

Branden spent 7 years in the gaming industry as a quality assurance specialist and product design consultant. After becoming a
customer at Forward Web in 2013 and experiencing the great services and company values first hand. When the opportunity came up to help improve client experiences at Forward Web, Branden did not hesitate to get involved. “My goal is to help people, and in terms of the web, Forward web is the best place for me to do that”.

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Ankur Kavathiya

Project Manager

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Ankur Kavathiya

Project Manager

With a vast knowledge in IOS/Android app development, as well as various web applications. My experience allows me to ensure projects at Forward Web are on-time, as well as meeting various Quality Assurance checks.

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Ramani Chintan

Back-End Dev

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Ramani Chintan

Back-End Dev

I have over 6 years experience in web development. With Forward Web I primarily work on back-end development which includes the customization of various CMS or Shopping Cart platforms like Magento where I am able to use my experience and knowledge in PHP, JQuery and other relevant languages.

When im not working on projects with Forward Web, I enjoy spending time with my lovely wife Nidhi, married on 3/13/2019

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Nevin Davis

Systems

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Nevin Davis

Systems

I have a degree  in Computer Science and Engineering. I’m a redhat certified engineer with 8 years of experience as a server administrator. I’ve been working with Forward Web for close to 4 years now and I am primarily responsible for the securing and optimization of our network as well as general management of our dedicated servers.

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Franny Kenney

Media Specialist

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Franny Kenney

Media Specialist

California’s Central Valley based photographer; Frances (Franny) Kenney completed her Associate degree in Photography at Modesto Junior College in 2017. She is currently pursuing her bachelor’s degree in photography at California State University Sacramento and is on track to graduate in May of 2021. Franny is a licensed commercial drone operator. She is highly motivated and has a strong work ethic. Over the past three years Franny has been working and volunteering as a lab technician at the photo lab on the Modesto Junior College campus.

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Brandon Miltsch

Advisor

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Brandon Miltsch

Advisor

During my 15+ year marketing and sales career, I have gained unique expertise and achieved significant accomplishments for leadership brands in the technology and communications industries.

With a solid Oracle track record with both the Social and Marketing Cloud – along with over 15 years of digital agency experience and a successful sales record at NTT/Verio – BrandON brings a strong mix of expertise and business development skills to the Oracle team. BrandON has also been thrilled to speak at several engagements monthly internally and externally, further illustrating his passion and desire for Oracle executives to optimize and promote their “personal brands”, teaching Social Media and Networking skills. Outside of work, Brandon enjoys spending time with his wife Christina and their 5-year old son, Riley. He is also excited to announce the release his new book, Networking on üBER Steroids.

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