Whether its generating sales, generating leads, providing useful information or all of the above. When building the foundation of your web presence (your web site). The center of your build should always revolve around the user experience. How?
First identify your intended audience to ensure your content and media relate to your audience. Then, once you’re confident your media and content are relatable to your audience. Second, create a layout that will allow your visitors to make purchases, contact your business, find useful information on your website as quickly and painless as possible.
There are obviously levels of optimization to this, however it all starts with the right mind-set of being more intuitive and engaging with your website vs treating your website like a billboard.
Do this, and you’ll be one step closer to having a successful web presence.