When choosing a domain name, you will want to make sure you choose a name that not only fits your business, but also works from a marketing and promotional standpoint.
Follow these suggestions to ensure you are registering the best Domain Name possible for your business.
1.) Avoid using numbers and hyphens
When registering a domain name, avoid using numbers and hyphens. This will help avoid any confusion when your domain name is spoken or heard. For example, if you were to register 123domain.com, you will have to explain whether or not the 123 is spelled out or not.
2.) Avoid using slang in your domain name
When registering your domain name, avoid using slang (ex: u instead of you) or words with multiple spellings (ex: express vs. xpress). This will help reduce the chances of your potential viewers mis-spelling your domain name, ensuring your website is easy to find and remember.
3.) Target your audience
If your business is local, consider including your city in your domain name to make it easier for local customers to find and remember your domain name. Example:ModestoCarRepair.com
4.) Describe Your Business in your domain name
Try using keywords that describe your business and the services your business offers. For example, if you’re a car repair shop in Modesto, think of registering a domain name like CarRepairinModesto.com. Not only will this help prospective visitors identify with your business when they see your domain name. In addition, using keywords in your domain name will also have a slight seo (search engine optimization) benefit.
5.) Keep Your domain name as short as possible.
Keeping all of the above points in mind, when registering your domain name, make it the objective to keep your domain name as short and memorable as possible. If your domain name is too long and complex, you risk the chance of potential visitors mistyping or misspelling your domain name.
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