20-30 years ago, marketing campaigns that involved radio spots, local TV ads, newspapers, magazines and billboards, were all necessities and were at the forefront of what was considered a sound marketing strategy.
Fast Forward to 2020 and if your business is still relying on any of these channels to promote your business, the harsh reality is a big portion of your ad-spend is going to waste. Here are some of the reasons:
❌ Poor Campaign Measurement
❌ Poor Targeting
❌ Lack of Engagement
❌ Inability to make changes on the fly.
❌ Inability to re-target your ad to those who took an interest in your product or service.
In comparison to digital marketing where you can:
✔️ Accurately track the performance of your ad
✔️ Target your audience with laser like precision
✔️ Opportunities for your viewers to engage with your ad.
✔️ Make adjustments to your ad in real-time.
✔️ Ability to re-target your ad to those who have expressed an interest in your product or service.
It is true that we are all creatures of habit, change is not something we are quick to accept. However, the main reason your business should start transitioning out of traditional forms of marketing is the same reason why you are no longer using a dial-up connection.
If digital marketing still sounds foreign to you or even scary, we can help bridge the gap by demystifying digital marketing.
Call us today to set-up a free, no obligation consultation:
Or, send us a message anytime at: https://forwardweb.net/web-consultation