It is common for many businesses to use blogs and websites to reach potential customers and engage with existing clients and although most business owners understand the value of creating fantastic and effective content, oftentimes the importance of selecting a good web host is not a priority. Forward Web will explain why choosing a great web host should be a priority and why web hosting is crucial for your business!
Unfortunately, a large percentage of small businesses do not evaluate their needs properly in the beginning which can result in making wrong choices. But, what happens when you make the wrong hosting choice?
One of your greatest priorities as a business is to maximize profits. You might think that your choice of web host is irrelevant but quite the contrary, choosing the wrong web hosting can have major negative impacts on your income. Let’s explore a few negative instances your business can experience when you don’t choose the best hosting for your needs:
Security and Malware Attacks:
Website security is imperative and although there is no perfect solution for keeping your website secure, it is a necessity. Choosing a reputable hosting company is wise because they will back up your data to a remote server and make it easy to restore it in case your website is hacked. You can also benefit from their assistance with technical support, security issues and maintenance 24 hours a day. This means protection and peace of mind for you!
Negative Effect on Your SEO Ranking:
Your goal should always be to have high rankings at all times for a couple of reasons; your ranking will be affected negatively if your site is down repeatedly when search engines are attempting to visit. Also, if you want customers to find your business efficiently, then you must rank high in search results with content marketing.
- Loss of Revenue:
Your potential customers will not be able to view your blog posts or learn about your products and services if your site goes down. The severity of the damage caused by such an occurrence will depend on your type of business and/or website. For example, if you host an online store, you could lose out on potential sales and income. Regardless of the magnitude of the loss, it is still a loss of revenue (and should be avoided whenever possible).
Forward Web currently offers 4 different types (or levels) of web hosting:
- Shared cPanel web hosting
- Mutli cPanel Shared Web Hosting (WHM)
- Virtual Private Servers
- Dedicated servers
Our servers are currently located in Dallas, TX (Inside The DataBank building, formally the Federal Reserve Building of Dallas). One of the most secure datacenters in the world, the DataBank building offers biometric hand-scanner access, six utility feeds from the Dallas Central Business District grid, and 24/7/365 on-site security. In other words, your website will be hosted inside one of the most secure, stable environments in the world! For more information or if you are interested in our amazing web hosting services, contact Forward Web today!