fbpx
MENU
800-590-6985

Why Having a Website is Important to Your Business

Why Having a Website is Important to Your Business

By Forward Web 31 May, 2016

 

Surprisingly, it is not uncommon for many small business owners to think that their business cannot benefit from having a website or that a website is not within their budget. Some even still believe that just because they are not computer savvy, neither are their potential customers. These are incredible misconceptions and in this article, Forward Web discusses why having a website is indeed important to your business.

Let’s explore the following points:

 

  • A Website Saves You Time 

Without a doubt, we all know that time is money and whether it’s face-to-face, emails, brochures, flyers or on the phone, providing information to your customers is invaluable but takes time. However, with your website up and running, you can incorporate the use of an online catalog and provide your clients and potential clients a ton of information about your products and services (which is available indefinitely).

 

  • A Website Saves You Money

In addition to saving time, a website allows you to save money as well! It is unbelievable how many times we hear business owners express that they cannot afford a professional website, when in fact the reality is that as a business owner, you can’t afford NOT to. Of course the cost of designing a website varies (make sure to find about the great offers Forward Web has available), but it is a valuable investment. Consider the potential market you can reach with a website, compared to the cost of a newspaper ad, it is a very cost effective way to promote your business!

 

  • Your Business Will Gain Credibility

Nowadays, it is very common for customers to use the internet to search for the products or services they need and with that in mind, it is a fact that your business will immediately gain credibility by having a professional website. We are living in a time with a very competitive market and without a website, potential customers will go to your competitors that do. If you currently have a website but it is outdated or perhaps home-made, having it professionally re-designed will provide your business with a professional look which will inspire even greater confidence. This is especially beneficial if you have a home-based business which doesn’t have a store front to promote your products or services.

 

  • A Website Provides A Medium on Which to Showcase Your Work

This brings us to our next point; regardless of what type of business you have, a website is a great way to showcase your work. You can demonstrate what makes your business unique by incorporating an image gallery, a portfolio and testimonials/reviews about your work on your website. This goes a long way!

 

  • A Website Improves Customer Service

A website allows you to provide your customers with a plethora of information and depending on your business’s industry, that may include tips, advice or detailed information about a specific topic directly related to your business. By including blogs, uploading newsletters, adding articles (such as this one) or even including a FAQ page to answer all your customers’ questions, you can keep them up-to-date. Sharing information on your website that suits your customers’ needs is the best way to provide them with value added service and what better way to do so than with an effective website!

 

  • A Website Enables You to Keep Your Customers Informed

A website is one of the most invaluable tools to provide information and we simply cannot emphasize enough how imperative that is to the success of your business. Consider your website as an online brochure or catalog; it is much easier and effective to update information about your products and services, let customers know about new products, upcoming events, special promotions or new services you offer on a website versus printed material.

 

  • A Website Makes it Possible to Target a Wider Market

Everything sells online! From cars and houses to services and a variety of products. The internet is a an amazing tool that can be used to your advantage. For example, as a retailer, an eCommerce website is a great place to sell your products to a wider market. But regardless of whether you provide products or services, a website will provide an alternative location to sell them (even services can be made available worldwide!).

 

  • A Website is Always Accessible

With today’s busy lifestyles, we all seek convenience and there is nothing more convenient than to have access to a website 24 hours a day, 7 days a week, 365 days a year. Having your website available to both your customers and potential customers is a great selling point when making a purchasing decision because it allows them to review your products and services when your store or office is closed, facilitating their decision process.

 

It is very clear that having a professional and effective website provides many benefits and is of the utmost importance to your business. If you are having a difficult time setting up your website, do not have the time or you would like help improving the website you or someone else developed contact us. Forward Web wants to improve your website and are always available to discuss any questions and/or thoughts you might have about the development of your website.

 

 

 

 

 

  website-important-business

 

FORWARD WEB CORE

Meet our core team members.

blank

Fernando D. Alfaro

FOUNDER / LEAD DEV

blank

Fernando D. Alfaro

FOUNDER / LEAD DEV

Husband, Brother, Son, Friend, father to our son Amadeus and various fur-babies, oh and business owner/entrepreneur.

What I love most about what we do here at Forward Web is the problem solving component. The internet is always changing and everything can always be improved (which keeps things exciting for me). My goal here at Forward Web is to create the most efficient web platforms possible, empowering the end user to either spend less time on the internet or to solve some form of inefficiencies that exist within the business through the web (think automation, but not necessarily limited to automation).

I have a deep fascination with A.I (Artificial Intelligence) and decentralized platforms. However outside of the internet I enjoy listening to music, working on various side projects and boxing (yes, boxing).

blank

Julia Alfaro

Creative / Accounts

blank

Julia Alfaro

Creative / Accounts

Helping people has always been a passion of mine. People are interesting to me. In fact, I believe that everyone is like a book because we all have a story to tell. I gain great satisfaction in knowing that I am able to make someone’s day, life or business a little better, even if it’s just by sharing a smile or a little positivity.

I strive to be a professional woman, I take pride in that. I am very hardworking, kind, intelligent and ambitious. I am a dreamer; I have very high hopes, dreams and goals. I am talented, creative and funny, with a great imagination! I am not perfect, I accept that, but I do tend to be a perfectionist (that can sometimes be a good thing or a bad thing). But in reality, I am a work in progress and I am learning to live life one day at a time.

blank

Branden Tobin

Customer Relations

blank

Branden Tobin

Customer Relations

Branden spent 7 years in the gaming industry as a quality assurance specialist and product design consultant. After becoming a
customer at Forward Web in 2013 and experiencing the great services and company values first hand. When the opportunity came up to help improve client experiences at Forward Web, Branden did not hesitate to get involved. “My goal is to help people, and in terms of the web, Forward web is the best place for me to do that”.

blank

Ankur Kavathiya

Project Manager

blank

Ankur Kavathiya

Project Manager

With a vast knowledge in IOS/Android app development, as well as various web applications. My experience allows me to ensure projects at Forward Web are on-time, as well as meeting various Quality Assurance checks.

blank

Ramani Chintan

Back-End Dev

blank

Ramani Chintan

Back-End Dev

I have over 6 years experience in web development. With Forward Web I primarily work on back-end development which includes the customization of various CMS or Shopping Cart platforms like Magento where I am able to use my experience and knowledge in PHP, JQuery and other relevant languages.

When im not working on projects with Forward Web, I enjoy spending time with my lovely wife Nidhi, married on 3/13/2019

.

blank

Nevin Davis

Systems

blank

Nevin Davis

Systems

I have a degree  in Computer Science and Engineering. I’m a redhat certified engineer with 8 years of experience as a server administrator. I’ve been working with Forward Web for close to 4 years now and I am primarily responsible for the securing and optimization of our network as well as general management of our dedicated servers.

blank

Franny Kenney

Media Specialist

blank

Franny Kenney

Media Specialist

California’s Central Valley based photographer; Frances (Franny) Kenney completed her Associate degree in Photography at Modesto Junior College in 2017. She is currently pursuing her bachelor’s degree in photography at California State University Sacramento and is on track to graduate in May of 2021. Franny is a licensed commercial drone operator. She is highly motivated and has a strong work ethic. Over the past three years Franny has been working and volunteering as a lab technician at the photo lab on the Modesto Junior College campus.

blank

Brandon Miltsch

Advisor

blank

Brandon Miltsch

Advisor

During my 15+ year marketing and sales career, I have gained unique expertise and achieved significant accomplishments for leadership brands in the technology and communications industries.

With a solid Oracle track record with both the Social and Marketing Cloud – along with over 15 years of digital agency experience and a successful sales record at NTT/Verio – BrandON brings a strong mix of expertise and business development skills to the Oracle team. BrandON has also been thrilled to speak at several engagements monthly internally and externally, further illustrating his passion and desire for Oracle executives to optimize and promote their “personal brands”, teaching Social Media and Networking skills. Outside of work, Brandon enjoys spending time with his wife Christina and their 5-year old son, Riley. He is also excited to announce the release his new book, Networking on üBER Steroids.

Contact FORWARD WEB

blank
Office Hours (Appointment Only)
Monday through Friday from: 8:30am-5:30pm