As Google explains:
“Google AdWords is Googles on-line advertising program, the program allows you to create on-line ads to reach audiences that are interested in the products and services you offer. The AdWords platform runs on pay-per-click (PPC) advertising, i.e. you have to pay every time a visitor clicks your ad.”
Although there are many advertising avenues available for your website and business. Google still reigns supreme for two of the following reasons:
1. Googles massive reach
Google handles an obscene 2+ trillion searches per year. Thats over 5 billion searches per day.
Among those are people looking for solutions to problems that your business can offer. If they’ve ever used the Internet, chances are they’ve Googled the answer to something. And if you can help them find the answer, even if it’s with an ad, they’re more likely to choose you than your competitor.
2. Harnessing intent
The biggest difference between the people you’re reaching with Google AdWords and the people you’re reaching with other forms of advertising is their intent.
On social media, for example, people aren’t looking to be advertised to. They’re not looking for solutions to the issues that plague their everyday lives. They’re looking for pictures of friends and family, memes, updates..ect. And when you advertise to someone who doesn’t want to be advertised to, your conversion rates are going to be much lower. On the search network, though, you’re not advertising to people who don’t want to be advertised to. You’re advertising to people who are looking for something.
With that being said, other advertising avenues like facebook, Instagram..ect all have value, so we are not advocating becoming a Google Maxamilist. However we do encourage business to not shy away from the effectiveness of utilizing Google Adwords to drive physical or digital traffic to your business.
Want to learn more about how we can leverage Google Ad-words to increase your business visibility, sales and inquiries? Send us a message or set-up a consultation at: https://forwardweb.net/web-consultation/