Why is optimizing your web presence important?
When successfully optimized, your web presence can spread brand awareness and turn digital interactions into ideal clients. Here are a few points every business should take the time to cover.
1. Make sure you have a mobile friendly website.
If your a business owner, chances are you do most of your work on your laptop or desktop computer. However your potential clients will likely make their first interactions with your business via a mobile device. This means you should have a mobile first mentality when it comes to your website. Information on your website should be easy to access and easy to read, otherwise you might as well not have a website at all.
2. Get Listed on Popular Directories
Google Places, Yelp, Facebook are some of the most popular pages you can get your website listed on. Make sure you add current pictures, your information like phone number, hours..ect are included, along with a nice and descriptive bio about your business. Make a note somewhere that you are listed on these pages so you can remember to keep these pages updated.
3. Get Active on Social Media
Facebook is a great place to start, even if you do not have a facebook profile, your friends, family, colleagues and last but not least, your potential clients likely do. If you followed point#2, you already have your business page set-up, now all you have to do is get active. Post frequently, however make sure what you are posting is relevant, professional, yet something your viewers can relate and connect to. If you do not know where to start, keep it simple and start by keeping your viewer-ship up to date with what is going on with your business (sales, events, new products, services..ect).
This of course is just a starting point, if you have already covered this points, kudos you are on your way. If you have not, getting started is half the battle.