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Why is optimizing your web presence important?

Why is optimizing your web presence important?

By Forward Web 05 November, 2019

 

When successfully optimized, your web presence can spread brand awareness and turn digital interactions into ideal clients. Here are a few points every business should take the time to cover.

 

1. Make sure you have a mobile friendly website.

If your a business owner, chances are you do most of your work on your laptop or desktop computer. However your potential clients will likely make their first interactions with your business via a mobile device. This means you should have a mobile first mentality when it comes to your website. Information on your website should be easy to access and easy to read, otherwise you might as well not have a website at all.

 

2. Get Listed on Popular Directories

Google Places, Yelp, Facebook are some of the most popular pages you can get your website listed on. Make sure you add current pictures, your information like phone number, hours..ect are included, along with a nice and descriptive bio about your business. Make a note somewhere that you are listed on these pages so you can remember to keep these pages updated.

 

3. Get Active on Social Media

Facebook is a great place to start, even if you do not have a facebook profile, your friends, family, colleagues and last but not least, your potential clients likely do. If you followed point#2, you already have your business page set-up, now all you have to do is get active. Post frequently, however make sure what you are posting is relevant, professional, yet something your viewers can relate and connect to. If you do not know where to start, keep it simple and start by keeping your viewer-ship up to date with what is going on with your business (sales, events, new products, services..ect).

This of course is just a starting point, if you have already covered this points, kudos you are on your way. If you have not, getting started is half the battle.

FORWARD WEB CORE

Meet our core team members.

Fernando D. Alfaro

FOUNDER / LEAD DEV

Fernando D. Alfaro

FOUNDER / LEAD DEV

Husband, Brother, Son, Friend, father to our son Amadeus and various fur-babies, oh and business owner/entrepreneur.

What I love most about what we do here at Forward Web is the problem solving component. The internet is always changing and everything can always be improved (which keeps things exciting for me). My goal here at Forward Web is to create the most efficient web platforms possible, empowering the end user to either spend less time on the internet or to solve some form of inefficiencies that exist within the business through the web (think automation, but not necessarily limited to automation).

I have a deep fascination with A.I (Artificial Intelligence) and decentralized platforms. However outside of the internet I enjoy listening to music, working on various side projects and boxing (yes, boxing).

Julia Alfaro

Creative / Accounts

Julia Alfaro

Creative / Accounts

Helping people has always been a passion of mine. People are interesting to me. In fact, I believe that everyone is like a book because we all have a story to tell. I gain great satisfaction in knowing that I am able to make someone’s day, life or business a little better, even if it’s just by sharing a smile or a little positivity.

I strive to be a professional woman, I take pride in that. I am very hardworking, kind, intelligent and ambitious. I am a dreamer; I have very high hopes, dreams and goals. I am talented, creative and funny, with a great imagination! I am not perfect, I accept that, but I do tend to be a perfectionist (that can sometimes be a good thing or a bad thing). But in reality, I am a work in progress and I am learning to live life one day at a time.

Bhuwan Kumar

Front-End Dev

Bhuwan Kumar

Front-End Dev

I have more than 10 years experience in Web Development, I’ve been with Forward Web for close to 4 years now and I love it! My main focus resides in front end development for Forward Web, primarily with any type of work related to PHP framework or Wireframe to WordPress theme conversions.

Ankur Kavathiya

Project Manager

Ankur Kavathiya

Project Manager

With a vast knowledge in IOS/Android app development, as well as various web applications. My experience allows me to ensure projects at Forward Web are on-time, as well as meeting various Quality Assurance checks.

Ramani Chintan

Back-End Dev

Ramani Chintan

Back-End Dev

I have over 6 years experience in web development. With Forward Web I primarily work on back-end development which includes the customization of various CMS or Shopping Cart platforms like Magento where I am able to use my experience and knowledge in PHP, JQuery and other relevant languages.

When im not working on projects with Forward Web, I enjoy spending time with my lovely wife Nidhi, married on 3/13/2019

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Nevin Davis

Systems

Nevin Davis

Systems

I have a degree  in Computer Science and Engineering. I’m a redhat certified engineer with 8 years of experience as a server administrator. I’ve been working with Forward Web for close to 4 years now and I am primarily responsible for the securing and optimization of our network as well as general management of our dedicated servers.

Branden Tobin

Customer Relations

Branden Tobin

Customer Relations

Branden spent 7 years in the gaming industry as a quality assurance specialist and product design consultant. After becoming a
customer at Forward Web in 2013 and experiencing the great services and company values first hand. When the opportunity came up to help improve client experiences at Forward Web, Branden did not hesitate to get involved. “My goal is to help people, and in terms of the web, Forward web is the best place for me to do that”.

Brandon Miltsch

Advisor

Brandon Miltsch

Advisor

During my 15+ year marketing and sales career, I have gained unique expertise and achieved significant accomplishments for leadership brands in the technology and communications industries.

With a solid Oracle track record with both the Social and Marketing Cloud – along with over 15 years of digital agency experience and a successful sales record at NTT/Verio – BrandON brings a strong mix of expertise and business development skills to the Oracle team. BrandON has also been thrilled to speak at several engagements monthly internally and externally, further illustrating his passion and desire for Oracle executives to optimize and promote their “personal brands”, teaching Social Media and Networking skills. Outside of work, Brandon enjoys spending time with his wife Christina and their 5-year old son, Riley. He is also excited to announce the release his new book, Networking on üBER Steroids.

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