Your online strategy should be evolving.
💡A key fundamental mindset to being successful online is understanding that what was effective yesterday, may no longer be effective today and what is effective today, may no longer be effective tomorrow.
A good way to avoid finding your-self in a position where your business is now years behind the competition is by simply checking in on your online presence on a quarterly basis. Seems simple enough, however if your reading this, you’d be surprised by how many businesses (small and big) are not doing this. Whether its an agency, employee or yourself, you’ll want to frequently analyze your strengths AND weaknesses. With the goal of incrementally strengthening your online presence over time. To give you an idea of the type of questions you can be asking:
– Where are our customers primarily finding us online, can we double down?
– Are we spending money in areas that are not generating results?
In addition, you’ll want to do a bit of forward thinking to anticipate any upcoming changes that might impact your business (both positive and negative). Some examples of this are:
– Are there any upcoming changes with Google or other Major platforms that might change the way our business is viewed or found online?
– Does the increasing availability of A.I bring any potential opportunities for our business online?
Although the questions you should be or can be asking will vary greatly from business to business. The general idea is to ask questions to better understand where your business is currently situated online and how you can continue improving to ensure you’re forging a path for online success.
Small changes overtime = big results💪
